Would You Want to Work for You?
With Boss’s Day coming up, there may be cards, coffee, or a few well-deserved words of appreciation headed your way. But whether you lead an entire organization, a department, or
Build Your Section of the Wall
In Christian radio, it’s pretty easy to tell who’s doing ministry - or at least we think it is. The air personality talking about Jesus? Of course! The person praying with
5 Things CCM Listeners Would Happily Leave at the Door
If CCM Radio were throwing a party, listeners have made it pretty clear which guests they would rather not see at the door. Our research consistently uncovers five topics and attitudes
Christian Radio’s Super Bowl
Christmas is Christian radio’s Super Bowl, and we’re gearing up for kickoff! In a few months, people who may not normally listen to our stations are going to find us
Praying for Fall Fundraisers
This month, CMB is praying for stations stepping into fall fundraising season and honoring the revenue difference-makers helping make it happen. From preparing the strategy to sharing the stories and
What’s Working in Fundraising Right Now?
It’s fundraising season for many Christian radio stations, so we wanted to check in and see how things are going. What are stations seeing from donors? What seems to be
Streaming is Growing. Does Radio Still Matter?
It’s easy to put a song on streaming. Anyone can do it. Feels like streaming is more like a participation trophy sometimes. It’s harder to get a song on the
The Top 5 Tuneouts
The 2025 Finney Media Why Listen® Survey offers CCM broadcasters a clear message: listeners may love Christian music, but they can quickly tune out when the overall experience misses the
Smaller Market Coaching Thoughts
In 30 years of Talent Coaching all sized markets, I’ve found that the smaller market radio stations often have something that the medium and large markets don’t have – Authenticity. While
The Power of Radio
August 20 is National Radio Day. A day to celebrate radio and the hope and encouragement it gives to millions of people every day. With all of the audio vying





































































