Build Your Section of the Wall
In Christian radio, it’s pretty easy to tell who’s doing ministry - or at least we think it is. The air personality talking about Jesus? Of course! The person praying with
5 Things CCM Listeners Would Happily Leave at the Door
If CCM Radio were throwing a party, listeners have made it pretty clear which guests they would rather not see at the door. Our research consistently uncovers five topics and attitudes
Christian Radio’s Super Bowl
Christmas is Christian radio’s Super Bowl, and we’re gearing up for kickoff! In a few months, people who may not normally listen to our stations are going to find us
The Top 5 Tuneouts
The 2025 Finney Media Why Listen® Survey offers CCM broadcasters a clear message: listeners may love Christian music, but they can quickly tune out when the overall experience misses the
Smaller Market Coaching Thoughts
In 30 years of Talent Coaching all sized markets, I’ve found that the smaller market radio stations often have something that the medium and large markets don’t have – Authenticity. While
The Power of Radio
August 20 is National Radio Day. A day to celebrate radio and the hope and encouragement it gives to millions of people every day. With all of the audio vying
The Holy Grail Of Verticality
Just a couple months back I wrote a post that is already boomeranging back into relevance. In May, I posed the question: “Will Radio Be The Last Medium With A
The Power of a Yes
We asked 3 artists, "What is a song one programmer believed in before anyone else? How did it help shape the industry?" Here are their answers
What Donors Wish Programmers Knew
What happens when you ask both programmers and donors the same fundraising questions? Their answers reveal surprising similarities, a few important differences, and practical insights that can help create stronger
The Secret Sauce of CCM Radio: 5 Big Reasons They Listen
If you've ever wondered why people keep tuning in to Contemporary Christian Music (CCM) radio, the 2025 Finney Media Why Listen Survey has the answers—and they're music to our ears. The





































































